Pay attention to your LinkedIn Details and people will pay attention to you
Why do you look at LinkedIn profiles?
One reason is, that you’ve met someone at a networking event and you want to learn more about them and their business – you:
- Want to learn more about the story and the background of the person
- Want to learn more about the person’s business
- You want to find out what’s on offer to possibly help with your needs
- Want to find out what qualifies this person to provide you with a solution to your problem
- Want to know if this person is legit
And – If you get the information you’re looking for, you are much more likely to connect, meet, collaborate, or make a buying decision. A profile that ticks all the boxes reassures the feeling that you are dealing with an expert.
Or you could be a recruiter and you are looking for the perfect candidate – or you are applying for jobs and want to know more about the person you’re sending your application to.
But in any case, you’d want to get information about someone so that you can take an action.
What do I need for a convincing LinkedIn profile?
First, you need to understand your target audience and what they want to find out from your profile.
Second, you need to tell a fascinating story so your reader will make it to the end of your profile.
Third, you need to provide more insight and proof of experience to kill the subconscious doubt that might have lingered in your audience’s lizard brains.
So, let’s get started!
Images speak louder (and a lot faster) than words
Your background image and your portrait photo matter. That’s why you should use a profile picture that was done by a professional photographer. No cheerful party pictures or a snapshot of your kitten. If you want to be perceived as professional, you must present yourself as a professional.
Your background picture will tell part of your story. It represents your personality, what is important to you, where you are coming from, what you are passionate about, or what you love doing.
But again, be careful that the image transmits the right emotions.
What’s in your name? A lot – if you just stick to your real name and avoid using some sort of cool street name like “Mandy the Moneymaker” or something similarly ridiculous. Believe me, that’s totally uncool and will turn people off.
So, stick to your name and then add your title. You should pay a little more attention to your title, because your title is important to being found in searches.
Your title is part of your profile’s keyword strategy – it needs to contain the words that people will type in to search for you and your business.
For a copywriter that could be:
- Direct response writer
- Content writer
- Social media marketer etc.
Look at the services you offer and include these in your title.
Seemingly insignificant details that must be remembered
Networking is important and having a large network (ideally 500+) will add social proof. No one connects to a jerk without friends. A large network enhances your credibility.
And while you’re looking into the little details – go and grab a customised LinkedIn URL. That looks much better than the original one with all the numbers behind your name.
Hook the audience with your summary
If you apply basic copywriting principles to your LinkedIn summary, your audience will read your whole profile top to bottom.
Start off with a strong headline that catches attention and is benefit oriented. Spend some time thinking about this headline. You will probably need to write at least 20 different headlines to come up with the perfect one.
Your headline will make your audience read the first sentence of your summary and if your first sentence is good, then your audience will read on, and so on…
Tell your work-life story and include skills, talents and how you can add value and provide benefits to your audience. Depending on your personal style, this can be slightly humorous or very down to earth. However, your summary needs to intrigue and get people to take action.
And – a few more tips:
- Write your story in the first person. That’s more direct and natural
- Keep it short – after all it’s a “summary”
- Tell your reader how you can be reached, and –
- Even add one piece of media
Don’t forget: people love stories, so make yours a good one and keep your reader hanging in.
Be active and write!
Yes, even if you usually don’t write blogs or articles, make sure that you use the “Activity & Article” section of your LinkedIn profile. At least show some activity. Being active, replying to other post and posting your own articles will enhance your profile, will make you visible and will provide proof that you are the real deal, actively engaged with what’s going on and an expert in your area.
Experience – show me what you’ve got!
The experience section is the part where you can show your reader what you’ve done and what you’ve achieved.
We need to keep in mind that on-screen reading is different to reading a book. People have much shorter attention spans. That’s why you need to avoid a long block of text that lists your experiences.
My tip: split each of your positions into “Responsibilities” and “Achievements” and then just list a few bullet points with your most important responsibilities and a few bullet points with your biggest achievements. Focus on:
That’s it – no more.
The more specific you are with your numbers, the better. Tell your audience that you increased profitability by 27.5% or saved your business $ 1 mio. Numbers like that show clearly what value you add and tell their own story.
Here’s the space where you can list your degrees, diplomas and other qualifications including accreditations. Make use of it and don’t be shy to show what you’ve achieved so far.
Qualifications build trust, especially in fields that require some in-depth knowledge.
Volunteer experience says a lot about who you are
Don’t forget to list your volunteer involvements in your LinkedIn profile. It will tell your reader what you’re passionate about, what your interests are, what kind of mindset you have. It will tell them a lot about the person you are, and a person who gives back to the community is always more attractive and valuable.
Back to keywords – Skills, endorsements, and recommendations
Here’s another place you can use your keyword strategy. List your skills in those areas that your audience is looking for. Get your connections to endorse you for your skills, but also get your connections to write recommendations for you.
Recommendations will add some credibility and shed some light on what kind of person you are to work with.
That can be incredibly important if you are working intensively with your clients (or if you are looking for a job in another business – what you are like to work with) and customers want to know about your people skills.
But remember your skills only work as keywords if they have been endorsed by at least one person. (And maybe that person should not be your mum).
Accomplishments add a little spice
The accomplishments section is where you’ve got room to list any successes you haven’t listed so far and those that you might have achieved outside work.
Feel free to list your sport successes, language skills or any other certifications you’ve got. That helps people to see that you’ve got some focus and interests outside your job.
Groups will keep you up to date
You are nearly done! Join as many groups that are of interest and relevant to you and your business. Linkedin allows you to join up to 50 groups. Make use of it! The newsfeeds you get from these groups will help keeping you current with what goes on in your industry and your fields of interest.
It’s also a good platform to participate in discussions and getting your profile known. Again, that gets you noticed and will attract readers whom you might turn into customers.
And lastly – quickly set up a LinkedIn business page too!
Feel free to check me out on Linkedin, contact me to discuss this article, ask any questions or get me to write your LinkedIn profile!