I'm Kirsten Back and I'm a copywriter, copy strategist, and I teach copywriting.
My favourite part of teaching is when my clients have a ground-breaking AHA moment. It's when everything falls into place for them and they crack a tough-nut writing problem that's stopped them from being noticed, from really connecting with their audience, and ultimately from closing sales.
When I started my business in 2015, I definitely wasn't closing sales as I expected. In fact, I was really terrible at it and watched other entrepreneurs growing their businesses quickly while I was spinning my wheels.
It wasn't until I got hooked by TED talks that I discovered something important that gave me my biggest AHA moment: It wasn't the topics that made certain TED talks go viral - it was the storytelling.
In just 18 minutes TED presenters turn strangers into believers.
So, what if I used storytelling to turn strangers into customers?
What if I create a framework that teaches entrepreneurs how to turn their stories into a powerful sales tool?
Now, I don't like blueprints because they kill individuality and lead to generic story mush.
That's why I created a framework that teaches you all you need to know about business storytelling while giving you enough guidance to write highly personalised stories that transport people into your world and let them believe in you and your offer.
Since I created my Business Story(t)Selling framework, I have been able to:
Attract the attention of my ideal clients
Get so much more engagement on social media
Increase my closing rate to 68%
Get referrals from people I have never worked with