"Before The Copywriting Lab, I was a fairly good blog writer since most of my clients asked for this service and I was able to practice quite often as a result. I also have a journalism degree and blog writing is very similar to feature writing for news publications. Nevertheless, my confidence was eventually shot down after a bad experience with a client left me reeling, and despite my confidence in writing blogs, I became very insecure about writing sales copy.
I had attempted to write website copy at the request of two of my clients at the time. And although one project ended with fairly decent results, the other was a complete failure. The client was not happy and my confidence took a toll. I realized then that I could not in good conscience offer this service anymore until I’d mastered the art of copywriting.
I knew that copywriting was more than just a nice story on the company page. It had a specific purpose, depending on the client and format, and if it was not fulfilling that purpose it was basically a fail. I was quite aware of this expectation, but I needed someone to explain exactly what I was doing wrong and how I could do it right. I am writer after all, not a sales person.
I was looking for an experienced copywriter to teach me the ropes. Someone who could give me honest feedback about my writing and explain the differences between the various types of copy. Someone who could teach me how to write sales pages, emails or social media posts that converted into sales.
I searched high and low for online classes and eventually stumbled across a copywriting class with Udemy. It was inexpensive and informative, but it still didn’t teach me anything I didn’t already know. Ironically, there was not much to choose from despite several companies desperately needing skilled copywriters. You’d think there’d be copywriting classes out the wazoo, chasing this trend. But no.
And most copywriters I spoke with were not willing to teach. Now I wonder if it was because they really didn’t know much about it themselves. They all said I would “learn along the way,” but I didn’t want to do that. I wanted to offer an exceptional service to my clients with the knowledge and skills necessary to exceed their expectations. I needed more than just the “philosophy” of copywriting. I needed hard core skills.
I needed a live person to work with me one-on-one and a support group to offer me feedback on my future projects. And, I needed them to stick with me throughout my copywriting career, not just a few projects. That’s exactly what I found at The Copywriting Lab.
I found Kirsten Back, founder and instructor at The Copywriting Lab in a Facebook group I happen to frequent. I read a comment she wrote about a copywriting class for business owners. Everything she said in that comment resonated with me and I was hooked. I reached out to her that day and the rest is history, as they say.
Kirsten spoke with me before the class started to ask what my specific goals and expectations were. I found this refreshing because I finally had the chance to explain my unique situation to someone who could really help me. No other copywriter seemed to be able to.
She knew exactly what I was looking for and even helped me sort it out in my head. She knew exactly what I wanted to say before I even knew what I was trying to say. She’s helped me promote my message effectively and hone in on the skills I really want to offer my clients.
She’s taught me about storytelling and basic human interaction that can be translated into highly effective sales copy. She even angled her classes to address my concerns. At least it felt like she did because she answered every one of my questions and cleared so many doubts for me. Her classed include several examples, analogies and opportunities to practice so there is no way you aren’t walking away a better writer than you started.
The Copywriting Lab has also given me access to a group of entrepreneurs offering useful feedback about my projects because they are in the same mindset as my clients. They are the business owners and CEOs I target.
Since taking the class, my mindset has also completely changed. I feel better about the results I can present to future clients. I still need to practice, but I know I have an amazing teacher and group of professionals always available to help me should I get stuck. I am much more confident about offering copywriting services to clients now and offer it to everyone with complete self-assurance.
Shortly after completing the program, I acquired a new client who wanted me to promote his book solely through copywriting efforts on social media.
Normally, I wouldn’t have accepted this job because I wouldn’t have known the first thing about social selling. But since The Copywriting Lab and Kirsten Back, I can honestly say I’m capable of delivering first-class results.
I am no longer just a blog writer or ghost writer. I am a copywriter with the skills needed to deliver profitable outcomes. I’ve since been able to add a completely new revenue stream to my repertoire and this never would have been possible without Kirsten and The Copywriting Lab. I highly recommend her class if you are looking to bring in more sales through your writing."
Veronica Murillo Panagiotou
Journalist & Copywriter