People say that your audience has the attention span of a goldfish. That's not true but it's important to understand what distracts us...
A powerful online presence feeds from amazing visuals and content. Read on to find out how to do that!
How to create a client avatar vision board that captures the essence of your perfect client
If you want to stop people zoning out when you start talking about your business, then take a look at this technique...
Translating features into benefits is only one step closer to a sale. Translating benefits into outcomes takes your copy to another level...