Brand Messaging & Copywriting tips
to be visible, valued & trusted...
Kirsten Back
People say that your audience has the attention span of a goldfish. That's not true but it's important to understand what distracts us...
Kirsten Back
A powerful online presence feeds from amazing visuals and content. Read on to find out how to do that!
Kirsten Back
How to create a client avatar vision board that captures the essence of your perfect client
Kirsten Back
If you want to stop people zoning out when you start talking about your business, then take a look at this technique...
Kirsten Back
Translating features into benefits is only one step closer to a sale. Translating benefits into outcomes takes your copy to another level...