Brand Messaging & Copywriting tips
to be visible, heard & loved...

Kirsten Back

People say that your audience has the attention span of a goldfish. That's not true but it's important to understand what distracts us...

Kirsten Back

A powerful online presence feeds from amazing visuals and content. Read on to find out how to do that!

Kirsten Back

How to create a client avatar vision board that captures the essence of your perfect client

Kirsten Back

If you want to stop people zoning out when you start talking about your business, then take a look at this technique...

Kirsten Back

And kill procrastination at the same time

Kirsten Back

Translating features into benefits is only one step closer to a sale. Translating benefits into outcomes takes your copy to another level...

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Free workbook download:
Writing story-based testimonials that make your prospects want to work with you!