Brand Messaging & Copywriting tips
to be visible, heard & loved...

Kirsten Back

How to create a client avatar vision board that captures the essence of your perfect client

Kirsten Back

If you want to stop people zoning out when you start talking about your business, then take a look at this technique...

Kirsten Back

And kill procrastination at the same time

Kirsten Back

Translating features into benefits is only one step closer to a sale. Translating benefits into outcomes takes your copy to another level...

Kirsten Back

What does it mean to engage readers? How do you do it? Writing engaging content can be a struggle but it can be easier once you embrace...

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Writing story-based testimonials that make your prospects want to work with you!