Brand Messaging & Copywriting tips
to be visible, valued & trusted...

Kirsten Back

Long-term, mid-term & “in-the-moment” fixes that really work when you hit a writing road block

Kirsten Back

Thoughts on influence, persuasion, relationships etc. to make us more aware of the responsibilities and possibilities that come with ...

Kirsten Back

How do I know what is meaningful to me and others - and how do I translate that into creating meaningful posts for my audience? Read on to ...

Kirsten Back

Great content leaves an impact. There are a few signs that tell you that you're getting value for time...

Kirsten Back

Content creation needs a strategy and content pillars are perfect for staying consistent and relevant.

Kirsten Back

Choosing passion over willpower to create a sustainable and enjoyable writing habit

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Writing story-based testimonials that make your prospects want to work with you!