Brand Messaging & Copywriting tips
to be visible, valued & trusted...

Kirsten Back

What exactly do I need to understand about my perfect clients and how do I put it into context to allow me to connect with more ease?

Kirsten Back

Content creation needs a strategy and content pillars are perfect for staying consistent and relevant.

Kirsten Back

Creating relationships that matter is not easy. But it is easier if you use the 3 keys I'm sharing in this article.

Kirsten Back

Deep connection requires physical presence - or doesn't it? Some thoughts on how to deeply connect through content...

Kirsten Back

People say that your audience has the attention span of a goldfish. That's not true but it's important to understand what distracts us...

Kirsten Back

Everyone tells you that you need to know your clients' dreams. But in how much detail and what then...

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Writing story-based testimonials that make your prospects want to work with you!