What can a brand messaging strategy do for you?

How a brand messaging strategy turns prospects into clients without guesswork, stress, and spending money on tactics that don’t work

How a brand messaging strategy turns prospects into clients without guesswork, stress, and spending money on tactics that don’t work

A brand messaging strategy is about delivering consistent “on brand” messages to your audience across all touchpoints.

That includes:

  • Website copy
  • Advertisements
  • Sales pages
  • Landing pages
  • Lead magnets
  • Videos
  • Social media posts
  • Social media messaging
  • Email marketing etc.

The messages you send, the language and phrases that you use as well as the content that you post – all contribute to creating a picture of your brand that lives in the minds of your audience.

So, the question is:

How do you want to be perceived by your audience?

Have you ever done the “superheroes” exercise?

I often play that with my customers. I ask them to imagine their brand as a superhero, a movie or book character and think about:

  • What their superpowers would be and how these would solve their clients’ problems
  • What they would be known for
  • Why they chose that character
  • How the rest of the world sees them

Indulge me and play that game.

You might discover a fresh angle to look at your business, values and beliefs that are important to your business, and even ideas about new and creative solutions that you could offer your clients.

But most of all, you have a vivid mental image of someone who represents your brand as a person.

And the best thing is – if you can see your brand as a person, then you can give it an almost human-like personality that makes it much easier for your audience to connect with your brand.

People buy from people

And they buy from people they respect and trust. With having a clear picture of your brand and its personality, it’s much easier for your audience to create a very human-like picture of your brand in their minds.

With that, you are creating a direct connection from your brand to their subconscious minds. And you also know what kind of information you need to feed their minds with.

You understand what information needs your audience has, what kind of language and phrases they use and want to hear – and you know which messages are on brand and which ones are “out of character”.

Having a clear image of your brand allows you to refine your brand messaging and tune it towards the goals you want to achieve.

This knowledge makes it much easier to consistently send out the right messages and work towards your business goals.

If you want to share messages that show that there’s more to your brand than a simple transaction, then you can share messages about…

  • Why your service exists
  • What you believe in
  • Where you’d like to go with your brand
  • What you hold dear
  • What’s important to you
  • Why you value your clients
  • How your solution will impact their lives
  • How your service is different and what benefit your clients get through that

How a brand messaging strategy works for you

My subheader says a brand messaging strategy turns prospects into clients without guesswork, stress, and spending money on tactics that don’t work.

Can you see how that is working?

A brand messaging strategy gives you clarity about what you want to achieve so that you can create the steps that will lead you towards your goals.

In practice, that means that you know where your clients hang out, what social media platforms they use, what their (product/service) awareness stage is, how far they are in their customer journey, what language they prefer, and how they consume their content.

That helps you to decide what kind of content you want to create – videos, lives, written posts, podcasts…

It also helps you what kind of content and the topics you need to post on social media, your blog, podcast, in your Clubhouse rooms, and on search engines like YouTube and Pinterest.

You are no longer guessing what kind of content works, what words and phrases to use in your copy, how to define your audience for advertising.

Where to go from here?

Take a look at what you are struggling with.

Do you find it hard to write your sales page copy?

Do you want to change your website copy every couple of months?

Are you taking ages with writing content and don’t even know what to write about?

If that’s the case, then I’d look into your brand messaging strategy. Take stock of what you have with regards to all the bullet points I mentioned above. Dig out or write down what’s missing.

And if you find that hard, then drop me a message. I’d love to work with you and get you all set up for strategic brand messaging.

Categories: Copywriting, Contentwriting, Content Creation, Brand Messaging, Strategy

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