Brand Messaging & Copywriting tips
to be visible, valued & trusted...

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From Expertise to Influence: Leveraging Your Brand Narrative on Social Media

From Expertise to Influence: Leveraging Your Brand ...
Nigel Back

A Guide for Crafting a Compelling Brand Narrative

How Avoiding Buzzwords and Platitudes Helps You to Stand Out and Be Your Authentic Self

How Avoiding Buzzwords and Platitudes Helps You to Stand ...
Nigel Back

Your messaging doesn't need buzzwords to be noticed. You need a strong message instead!

From Awareness to Influencing - How to show up to influence

From Awareness to Influencing - How to show up to influence
Nigel Back

Thoughts on influence, persuasion, relationships etc. to make us more aware of the responsibilities and possibilities that come with ...

How do we build trust with our clients? And why building trust with clients starts with yourself!

How do we build trust with our clients? And why building ...
Nigel Back

Prospects become clients when they trust you. But how do you get them to trust you?

The signs of not showing up authentically - 4 signs that help you transform your online presence

The signs of not showing up authentically - 4 signs that ...
Nigel Back

How do you know that you are showing up authentically and what can you do if you're not?

Too many reasons for not showing up authentically… And one good reason to do it all the same!

Too many reasons for not showing up authentically… And one g ...
Nigel Back

Being authentic is not a one-off thing. Authenticity takes consistency and courage.

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