Brand Messaging & Copywriting tips
to be visible, valued & trusted...

Kirsten Back

Scarcity and FOMO let people make decisions out of fear. Taking the pressure off makes for happier and more motivated clients.

Kirsten Back

Great content leaves an impact. There are a few signs that tell you that you're getting value for time...

Kirsten Back

Brand messages that resonate with your ideal customer avatar need to speak to their needs - their pain points, struggles, aspirations and ...

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Writing story-based testimonials that make your prospects want to work with you!