Brand Messaging & Copywriting tips
to be visible, heard & loved...

Kirsten Back

Too many people believe that they have to follow their one and only "calling" - but what if your purpose changes as you grow?

Kirsten Back

Finding alignment through honouring your clients' real needs

Kirsten Back

Making a contribution to other people's lives is a way to make your service more meaningful and memorable

Kirsten Back

This post goes into the details of what and how we can control, influence and respond to our environment and that influence is created ...

Kirsten Back

Discover how worth, value & cost are related to your prices

Kirsten Back

Being concise is not being short or writing without emotions - it’s about delivering a message in as little words as possible and with as ...

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Writing story-based testimonials that make your prospects want to work with you!